Paralyzed by Too Many Damn Choices


Renata Salecl: The Paradox of Choice (Animated). From the RSA.

I recently moved into a new house and had to choose from a list of about 30 energy suppliers. Who has time and motivation to go through such a list to find the best supplier for you? To make it simple I just asked my father which supplier he used, and picked the same one.

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