A taberna (plural tabernae) was a single room shop covered by a barrel vault within great indoor markets of ancient Rome. Each taberna had a window above it to let light into a wooden attic for storage and had a wide doorway. A famous example is the Markets of Trajan in Rome, Italy built in the early 1st century by Apollodorus of Damascus.
According to the Cambridge Ancient History, a taberna was a “retail unit" within the Roman Empire and furthermore was where many economic activities and many service industries were provided, including the sale of cooked food, wine and bread. – Wikipedia
Some people claim that the Markets of Trajan
was the world’s first shopping mall. But there is a difference to
today’s malls. Trajan’s Market was beautiful and it offered ingenious
personal services and variety, something which is rare today. I’ve yet
to see a beautiful shopping mall built in the era of consumerism. Those
few nice examples are all reused train stations and so on, from a lost
time. No, the Trajan Market was not at all like today’s ’supermarkets’ —
it was a superb market!
Pattern 87, INDIVIDUALLY OWNED SHOPS:
When shops are too large, or controlled by absentee owners, they become plastic, bland, and abstract.What we find here is a patterned market, which is the exactly opposition of anti-pattern capitalism. Yes, competition is good when it doesn’t mean you are allowed to eat your “siblings,” like the strongest shark baby in a shark mother’s belly. Then we get monsters like Wal-Mart, Woolworths, Coles, etc…
Therefore:
Do what you can to encourage the development of individually owned shops. Approve applications for business licenses only if the business is owned by those people who actually work and manage the store. Approve new commercial building permits only if the proposed structure includes many very very small rental spaces.
The profit motive creates a tendency for shops to become larger. But the larger they become, the less personal their service is, and the harder it is for other small shops to survive. Soon, the shops in the economy are almost entirely controlled by chain stores and franchises.
The franchises are doubly vicious. They create the image of individual ownership; they give a man who doesn’t have enough capital to start his own store the chance to run a store that seems like his; and they spread like wildfire. But they create even more plastic, bland, and abstract services. The individual managers have almost no control over the goods they sell, the food they serve; policies are tightly controlled; the personal quality of individually owned shops is altogether broken down.
Communities can only get this personal quality back if they prohibit all forms of franchise and chain stores, place limits on the actual size of stores in a community, and prohibit absentee owners from owning shops. In short, they must do what they can to keep the wealth generated by the local community in the hands of that community.
Even then, it will not be possible to maintain this pattern unless the size of the shop spaces available for rent is small. One of the biggest reasons for the rise of large, nationally owned franchises is that the financial risk of starting a business are so enormous for the average individual. The failure of a single owner’s business can be catastrophic for him personally; and it happens, in large part because he can’t afford the rent. Many hundreds of tiny shops, with low rents, will keep the initial risk for a shop keeper who is starting, to a minimum.
Shops of Morocco, India, Peru, and the older parts of older towns, are often no more than 50 square feet in area. Just room for a person and some merchandise – but plenty big enough. — Pattern 87, A Pattern Language by Christopher Alexander, page 432 – 434
A monster is any fictional creature, usually found in legends or horror fiction, which is somewhat hideous and may produce physical or mental fear by either its appearance or its actions. The word "monster" derives from Latin monstrum, an aberrant occurrence, usually biological, that was taken as a sign that something was wrong within the natural order…. — Wikipedia
The human pedestrian city was erased by forces linking the automotive industry and the steel industry with governments that satisfied every wish of those powerful political lobbies. Just as public space was erased from the built environment, however, private space was being offered in shopping centers outside cities, isolated within a car environment. People still crave personal contact in an urban space, but in many locations this is only possible in a commercial shopping center or mall. Governments now used to working with builders and real-estate developers who build such malls promote this model. – Life and the Geometry of the Environment, by Nikos A. Salingaros
An
in-group consists of about 25 people plus or minus. If it’s much bigger
the benefits of social control and the strong evolutionary powers of
the handicap principle will break down. The in-group model as a basis for sustainable future societies is suggested by the Norwegian human behavioural ecologist Terje Bongard.
The taberna structure is ideal to form an in-group, where 15 – 35
tabernas can form a taberna mall. This way a structure of
individualistic ownership can form social co-operations, and harvest the
benefits of both.
A taberna world is a personal world, not plastic, generic, bland,
and abstract, like today’s world. Pattern 87 gives us a society where
shopping doesn’t rob the individual and the community of dignity and
choice and enables more localised transparency for the true costs of the
transactions made. I’m sorry that today’s consumer culture,
if not turned around, will just enlarge this hole of emptiness, just
like sugar does for the hole in your tooth. The more you get, the worse
the pain. Pattern 87 offers a new kind of shopping, where shopping
sustains both community and personal relationships. And this is what we
really need!
Surely, the ancient taberna belongs to a future world of joy, sustainability and freedom!
The images are from the market of San Pedro del Pinatar, Spain.
Although this is an outdoor market, the atmosphere and the dignity of
both salesmen and shoppers is the same as in a taberna mall. Related to
this article is also the Alexandrine pattern 46, MARKET OF MANY SHOPS. Sorry I don’t have any photos from the Trajan Market, as I was unfortunate to miss this when I was in Rome.
Related reading:
Published at Resilience on September 17, 2013.
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